You put £100 on a 2/1 shot ... and it wins. Your bookmaker will pay out your £200 winnings, plus your stake, and you'll make a tidy profit. So what if your bookmaker paid out at 9/4 - that would be a bit better, wouldn't it?
Well, believe it or not, many punters (maybe even you) keep missing the opportunity to get this extra bonus ... by constantly settling for Industry Starting Price (ISP) either on course or from your regular bookmaker.
Look at the recent winners of The Analyst taken from a typical winning month (April) where the service once again made a very substantial overall profit. The table below shows the returns to standard ISP figures compared to Betfair Starting Price (BSP).
| BSP | ISP | Extra Profit |
| Beat The Bell | 2.34 | 2.25 | 0.09 |
| Buachaill Dona | 4.83 | 4.50 | 0.33 |
| Glass Harmonium | 6.03 | 6.00 | 0.03 |
| Hawkeyethenoo | 4.73 | 4.00 | 0.73 |
| Music Show | 8.44 | 7.00 | 1.44 |
| Burton Port | 6.14 | 5.50 | 0.64 |
| Silver Linnet | 3.80 | 3.50 | 0.30 |
| La Capriosa | 3.40 | 3.25 | 0.15 |
| Chance Du Roy | 4.77 | 4.00 | 0.77 |
Every single winner was bigger at Betfair SP and overall on these nine winning bets the difference was 4.48 points. If you bet to £200 level stakes, that's a cool £896 extra profit ... for no extra effort on your part.
We're all familiar with Betfair and we all know they regularly offer better early prices than conventional bookmakers but not everyone is aware their SP's are also better...
If you're not betting with Betfair, you really should be. Open an account today and you'll even bag yourself a FREE bet worth £25. That's right, when you open a new account we've organised a FREE £25 bet for you, just to get you started.
Making money at this game can be hard enough ... so don't throw away the chance to make a little extra, for no extra effort.
P.S. You can also use your Betfair account over the phone so if you're out and about, abroad or just away from your computer then you can still benefit by taking BSP.